Purpose and Goals

Web Hosting Provider: DreamHost

Hosting Provider Selection Rationale:
I have selected DreamHost as my hosting provider mainly because of my familiarity with their
platform and the trust I have developed through previous use. Other web hosting platforms
may be cheaper but I don’t mind paying a little more for something that has already worked for
me. I also like the features included with the plan (support, automatic daily backups, SSL, free
email, free domain, etc.)

Purpose:
I will use this assignment to create a portfolio website to showcase my skills and past work in
advertising, social media, and copywriting. This will highlight my expertise in combining
creative communication, positioning me as a seasoned creative professional.

Goals:
● I aim to display a curated collection of my commercial work to potential employers,
clients, and collaborators by showcasing my versatility and unique approach.
● I want to establish a personal brand that reflects my creativity and professionalism.

Audience:
My target audience includes hiring managers, creative agencies, and startups in advertising,
copywriting, and branding. I also want it to attract clients seeking creative communication and
strategy services.

Description:
My website will feature a clean, modern design that’s visually engaging and easy to navigate.
Two key sections will include an “About” page detailing my background and how to contact
me, and a portfolio with project case studies. It will emphasize my ability to create meaningful,
strategic solutions across different campaigns.

Portfolio Use:
I want this website to serve as the centerpiece of my professional portfolio, providing an
engaging way to present my work and making it easy to secure future freelance or contract
opportunities