Creative Process
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Mastering the Art of Pitching to Clients
Pax Ledina | April 2025 Pitching to clients is one of the most crucial aspects of working in any creative or service-oriented industry. Whether you’re in advertising, design, branding, or any other field, your ability to pitch your ideas effectively can make all the difference between landing a project or losing an opportunity. Here are some essential tips…
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How to Get Good at Advertising Agencies
Pax Ledina | April 2025 Getting good at an advertising agency is more than just being creative; it’s about mastering the blend of strategic thinking, communication, and teamwork. Whether you’re an aspiring creative or looking to advance in your current role, here are a few tips to help you thrive in an advertising agency: 1.…
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How Digital Marketing Will Shape My Future Career
Pax Ledina | April 2025 In today’s rapidly evolving world, digital marketing isn’t just a passing trend—it’s a driving force behind how businesses communicate with their audiences. As someone who’s working at the intersection of AI, advertising, and branding, I’ve come to realize just how relevant digital marketing will be to my future career, no…